MCQs of Library Science about Library Marketing. Here you will find the MCQs of Library Marketing. We have arranged these MCQs in Quiz format. This is the Quiz 01 of MCQs of Library Marketing. If you are a student of Library and Information Management Sciences, then the knowledge about MCQs of Library Marketing is so important to you. So we have arranged these MCQs of Library Science for understanding its Marketing.
MCQs of Library Marketing (Quiz 01)
The following are the MCQs of Library Marketing:
1. A stance or an attitude that focuses on meeting the needs of users is called:
A. Management
B. Marketing
C. Price
D. Product
➥ View Answer
2. Marketing can assist libraries in determining their future and in identifying quality products that are
A. Target customer and market
B. Services, programs, and materials
C. Acquisition, technical services, and reference services
D. Product, price, and promotion
➥ View Answer
3. The marketing approach provides a manager the mental map to think systematically about:
A. Target, customer, product, and market
B. Past, present, and future program
C. Product, price, place, and promotion
D. Materials, programs, and services
➥ View Answer
4. Good marketing is not an accident, but a result of careful planning and:
A. Execution
B. Strategies
C. Tactics
D. Selling
➥ View Answer
5. To manage the interface between the service provider and the customer is called:
A. External marketing
B. Promotional marketing
C. Interactive marketing
D. Internal marketing
➥ View Answer
6. To consist of product, price, promotion, and distribution elements is called:
A. External marketing
B. Organizational marketing
c. Interactive marketing
D. Internal marketing
➥ View Answer
7. Which consists of appropriate programs and mechanisms to prepare the intended organization, including staff, to deliver the marketing program to tile market?
A. Internal marketing
B. Objective marketing
C. Interactive marketing
D. External marketing
➥ View Answer
8. The two key purposes of marketing are:
A. Market share, customer share
B. Organization objective, customer share
C. Organizational objective, satisfying customer needs & wants
D. Marketing goals, financial goals
➥ View Answer
9. Marketing goals may be set in terms of:
A. Financial goals
B. Promotional goals
C. Production goals
D. Conceptual goals
➥ View Answer
10. The process of dividing the market into major parts is called:
A. Market segments
B. Product market
C. Target segments
D. Positioning
➥ View Answer
11. Libraries and information centers must choose appropriate programs relating to product, price, promotion, and distribution to tap the selected opportunity is called:
A. Marketing mix
B. Marketing goals
C. Target market
D. Market segments
➥ View Answer
12. A review of an organization’s marketing activities over a certain period is known as:
A. Marketing mix
B. Marketing audit
C. Marketing strategy
D. Marketing plan
➥ View Answer
13. It provides the librarian with a blueprint for identifying and targeting opportunities:
A. Marketing strategy
B. Marketing audit
C. Marketing plan
D. Marketing mix
➥ View Answer
14. The· elements used in an organization are a marketing strategy that combines the 4 P’s
A. Marketing mix
B. Marketing strategy
C. Marketing audit
D. Marketing plan
➥ View Answer
15. The controllable variables a library puts together to satisfy a target group is called:
A. Marketing concept
B. Strategic planning
C. Marketing strategy
D. Marketing mix
➥ View Answer
16. This is not a characteristic of a good test market:
A. Market isolation
B. Expanded trading area
C. Representativeness
D. Self-contained media
➥ View Answer
17. In library, a loyal and strong relationship with readers will assist fighting budget cuts with expanding services:
A. Customer’s markets
B. Influence markets
C. Referral markets
D. Internal markets
➥ View Answer
18. Groups that do marketing for the library such as satisfied customers, personal and social networks and mass media are known as:
A. Influence markets
B. Referral markets
C. Customer’s markets
D. Internal markets
➥ View Answer
19. Any person or group who can benefit from the libraries such as trustees, corporate executives, government officials, and friends’ groups, is known as:
A. Influence markets
B. Internal markets
C. Referral markets
D. Customer’s markets
➥ View Answer
20. The employees and departments within the Library or Information Centers:
A. Customer’s markets
B. Referral markets
C. Influence markets
D. Internal markets
➥ View Answer
21. The librarian’s published monthly newsletter about the library is known as:
A. Library planning
B. Marketing Library
C. Library management
D. Marketing audit
➥ View Answer
22. The library developed an apprenticeship program to train inexperienced staff is called:
A. Marketing mix
B. Marketing audit
C. Marketing goal
D. Marketing strategy
➥ View Answer
23. Libraries of all types ‘have to compete with other organizations or departments for:
A. funds
B. Materials
C. Public monies
D. Customers
➥ View Answer
24. The process of diving the market into major parts is called:
A. Product market
B. Positioning
C. Market segment
D. Distribution
➥ View Answer
25. Libraries and Information Centers have to choose appropriate programs relating to product, price, promotion and distribution to tap the selected opportunity are called:
A. Promotion management
B. Market segmentation
C. Marketing mix
D. Distribution management
➥ View Answer
26. Marketing audit is a critical assessment of the external and the internal environment, the information centers summarized broadly in terms of:
A. Market analysis
B. SWOT
C. Market segmentation
D. Customer analysis
➥ View Answer
27. The most relevant promotion methods for Librarians and Information Managers are:
A. Personal selling
B. Direct marketing
C. Advertising
D. Public relations
➥ View Answer
28. Organization using networks linking people, assets, and ideas to create and distribute products and services without being limited by traditional organizational boundaries or physical location, is known as:
A. Virtual organization
B. Marketing organization
C. Trade organization
D. Business organization
➥ View Answer
29. A critical assessment of the external and the internal environment of the library, is called:
A. Target segment
B. Marketing measurement
C. Marketing audit
D. Marketing performance
➥ View Answer
30. The important element of marketing strategy is the targeting/choice of specific reader groups is called:
A. Marketing plan
B. Positioning
C. SWOT
D. Segment
➥ View Answer
31. Which of the following is the most recent stage of marketing evolution?
A. Marketing company era
B. Production era
C. Marketing department era
D. Sales era
➥ View Answer
32. When a librarian focuses on making whatever products are easy to produce and then trying to circulate them, that librarian has a:
A. Profit orientation
B. Sales orientation
C. Production orientation
D. Marketing orientation
➥ View Answer
33. The way in which products are sold is known as a:
A. Marketing source
B. Distribution channel
C. Marketing channel
D. Promotional route
➥ View Answer
34. Which one of the following options represents this statement what place do you want your CD-Rom collection to hold in the reader’s mind”?
A. Place
B. Product
C. Promotion
D. Positioning
➥ View Answer
35. During market segmentation analysis, the librarian identifies which segments present the greatest opportunity. These segments are called:
A. Demographic markets
B. Primary markets
C. Target markets
D. Tertiary markets
➥ View Answer
36. Library is aiming to celebrate world book day. Which one of the following is reflecting?
A. Segmentation
B. Target market
C. Targeted audience
D. Focus group
➥ View Answer
37. If the library needs to survey reader’s attitudes on the availability of wanted literature in the collection and needs the results within four working days, library will probably use what kind of survey?
A. Computer interviewing
B. A telephone
C. A mail
D. A personal interview ✓
➥ View Answer
38. Marketing researchers usually draw conclusions. about large groups of readers by studying which of the following small component of the total library users?
A. Sample
B. Audience
C. Target group
D. Group
➥ View Answer
39. The networks that connect users within a library to each other and to the library reflect which one of the following networks?
A. Extranets
B. Internets
C. Intranets
D. WAN
➥ View Answer
40. Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other.
A. LAN
B. Internets
C. Extranets
D. Intranets
➥ View Answer
Topics Related to Library Science Quiz:
➤ Library Automation Quiz: 01
➤ Library Information Management Quiz: 01, 02, 03, 04, 05, 06, 07
➤ Library Information Sciences & Source Quiz: 01, 02, 03, 04, 05
➤ LIS MCQS: History & Development Quiz: 01, 02, 03, 04, 05, 06
You may also like these LIS MCQ Tests:
