MCQs of Library Marketing (Quiz 01)

MCQs of Library Science about Library Marketing. Here you will find the MCQs of Library Marketing. We have arranged these MCQs in Quiz format. This is the Quiz 01 of MCQs of Library Marketing. If you are a student of Library and Information Management Sciences, then the knowledge about MCQs of Library Marketing is so important to you. So we have arranged these MCQs of Library Science for understanding its Marketing.

MCQs of Library Marketing (Quiz 01)

The following are the MCQs of Library Marketing:

1. A stance or an attitude that focuses on meeting the needs of users is called:

A. Management
B. Marketing
C. Price
D. Product
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2. Marketing can assist libraries in determining their future and in identifying quality products that are

A. Target customer and market
B. Services, programs, and materials
C. Acquisition, technical services, and reference services
D. Product, price, and promotion
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3. The marketing approach provides a manager the mental map to think systematically about:

A. Target, customer, product, and market
B. Past, present, and future program
C. Product, price, place, and promotion
D. Materials, programs, and services
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4. Good marketing is not an accident, but a result of careful planning and:

A. Execution
B. Strategies
C. Tactics
D. Selling
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5. To manage the interface between the service provider and the customer is called:

A. External marketing
B. Promotional marketing
C. Interactive marketing
D. Internal marketing
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6. To consist of product, price, promotion, and distribution elements is called:

A. External marketing
B. Organizational marketing
c. Interactive marketing
D. Internal marketing
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7. Which consists of appropriate programs and mechanisms to prepare the intended organization, including staff, to deliver the marketing program to tile market?

A. Internal marketing
B. Objective marketing
C. Interactive marketing
D. External marketing
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8. The two key purposes of marketing are:

A. Market share, customer share
B. Organization objective, customer share
C. Organizational objective, satisfying customer needs & wants
D. Marketing goals, financial goals
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9. Marketing goals may be set in terms of:

A. Financial goals
B. Promotional goals
C. Production goals
D. Conceptual goals
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10. The process of dividing the market into major parts is called:

A. Market segments
B. Product market
C. Target segments
D. Positioning
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11. Libraries and information centers must choose appropriate programs relating to product, price, promotion, and distribution to tap the selected opportunity is called:

A. Marketing mix
B. Marketing goals
C. Target market
D. Market segments
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12. A review of an organization’s marketing activities over a certain period is known as:

A. Marketing mix
B. Marketing audit
C. Marketing strategy
D. Marketing plan
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13. It provides the librarian with a blueprint for identifying and targeting opportunities:

A. Marketing strategy
B. Marketing audit
C. Marketing plan
D. Marketing mix
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14. The· elements used in an organization are a marketing strategy that combines the 4 P’s

A. Marketing mix
B. Marketing strategy
C. Marketing audit
D. Marketing plan
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15. The controllable variables a library puts together to satisfy a target group is called:

A. Marketing concept
B. Strategic planning
C. Marketing strategy
D. Marketing mix
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16. This is not a characteristic of a good test market:

A. Market isolation
B. Expanded trading area
C. Representativeness
D. Self-contained media
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17. In library, a loyal and strong relationship with readers will assist fighting budget cuts with expanding services:

A. Customer’s markets
B. Influence markets
C. Referral markets
D. Internal markets
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18. Groups that do marketing for the library such as satisfied customers, personal and social networks and mass media are known as:

A. Influence markets
B. Referral markets
C. Customer’s markets
D. Internal markets
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19. Any person or group who can benefit from the libraries such as trustees, corporate executives, government officials, and friends’ groups, is known as:

A. Influence markets
B. Internal markets
C. Referral markets
D. Customer’s markets
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20. The employees and departments within the Library or Information Centers:

A. Customer’s markets
B. Referral markets
C. Influence markets
D. Internal markets
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21. The librarian’s published monthly newsletter about the library is known as:

A. Library planning
B. Marketing Library
C. Library management
D. Marketing audit
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22. The library developed an apprenticeship program to train inexperienced staff is called:

A. Marketing mix
B. Marketing audit
C. Marketing goal
D. Marketing strategy
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23. Libraries of all types ‘have to compete with other organizations or departments for:

A. funds
B. Materials
C. Public monies
D. Customers
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24. The process of diving the market into major parts is called:

A. Product market
B. Positioning
C. Market segment
D. Distribution
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25. Libraries and Information Centers have to choose appropriate programs relating to product, price, promotion and distribution to tap the selected opportunity are called:

A. Promotion management
B. Market segmentation
C. Marketing mix
D. Distribution management
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26. Marketing audit is a critical assessment of the external and the internal environment, the information centers summarized broadly in terms of:

A. Market analysis
B. SWOT
C. Market segmentation
D. Customer analysis
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27. The most relevant promotion methods for Librarians and Information Managers are:

A. Personal selling
B. Direct marketing
C. Advertising
D. Public relations
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28. Organization using networks linking people, assets, and ideas to create and distribute products and services without being limited by traditional organizational boundaries or physical location, is known as:

A. Virtual organization
B. Marketing organization
C. Trade organization
D. Business organization
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29. A critical assessment of the external and the internal environment of the library, is called:

A. Target segment
B. Marketing measurement
C. Marketing audit
D. Marketing performance
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30. The important element of marketing strategy is the targeting/choice of specific reader groups is called:

A. Marketing plan
B. Positioning
C. SWOT
D. Segment
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31. Which of the following is the most recent stage of marketing evolution?

A. Marketing company era
B. Production era
C. Marketing department era
D. Sales era
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32. When a librarian focuses on making whatever products are easy to produce and then trying to circulate them, that librarian has a:

A. Profit orientation
B. Sales orientation
C. Production orientation
D. Marketing orientation
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33. The way in which products are sold is known as a:

A. Marketing source
B. Distribution channel
C. Marketing channel
D. Promotional route
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34. Which one of the following options represents this statement what place do you want your CD-Rom collection to hold in the reader’s mind”?

A. Place
B. Product
C. Promotion
D. Positioning
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35. During market segmentation analysis, the librarian identifies which segments present the greatest opportunity. These segments are called:

A. Demographic markets
B. Primary markets
C. Target markets
D. Tertiary markets
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36. Library is aiming to celebrate world book day. Which one of the following is reflecting?

A. Segmentation
B. Target market
C. Targeted audience
D. Focus group
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37. If the library needs to survey reader’s attitudes on the availability of wanted literature in the collection and needs the results within four working days, library will probably use what kind of survey?

A. Computer interviewing
B. A telephone
C. A mail
D. A personal interview ✓
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38. Marketing researchers usually draw conclusions. about large groups of readers by studying which of the following small component of the total library users?

A. Sample
B. Audience
C. Target group
D. Group
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39. The networks that connect users within a library to each other and to the library reflect which one of the following networks?

A. Extranets
B. Internets
C. Intranets
D. WAN
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40. Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other.

A. LAN
B. Internets
C. Extranets
D. Intranets
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