This is the Library Science MCQs of Library and Information Centers’ Management Quiz-11. Here you’ll find LIS MCQs about Library and Information Centers’ Management. If you are a student of Library and Information Management Sciences (LIMS) then these MCQs about Library and Information Centers’ Management are so much important for you. In these MCQs, Library and Information Centers’ Management is discussed in questions and answers. So by understanding these questions and answers about Library and Information Centers’ Management in Library Science you can easily prepare for the next examination.
LIS MCQs about Library and Information Centers’ Management
The following are the MCQs of Library and Information Centers’ Management:
401. The librarian published a monthly newsletter about the library is known as
A. Marketing library
B. Library management
C. Marketing audit
D. Library planning
402. The Library developed an apprenticeship program to train inexperienced staff is called:
A. Marketing goals
B. Marketing strategy
C. Marketing audit
D. Marketing mix
403. Libraries of all types have to compete with other organizations or departments for:
A. Funds
B. Public monies
C. Customer’s
D. Materials
404. Which step ahead to increase library funds, increase usage of services, educates customers and noncustomers, change perceptions, and enhance the clout and reputation of the library and its staff?
A. Management
B. Increase reference sources
C. Marketing
D. Increase materials
405. To consist of product, price, promotion, and distribution elements is called:
A. Market
B. Interactive marketing
C. Internal marketing
D. External marketing
406. Which consists of appropriate programs and mechanisms to prepare the intended organization, including staff, to deliver the marketing program to the market?
A. Market
B. Interactive marketing
C. Internal marketing
D. External marketing
407. The two key purposes of marketing are:
A. Organizational objective, satisfying customer needs & wants
B. Organizational objective, customer share
C. Market share, customer share
D. Marketing goals, financial goals
408. Marketing goals may be set in terms of
A. Marketing goals
B. Financial goals
C. Overall goals
D. None of them
409. The key concepts which are central to the understanding of customer’s requirements are:
A. Market, product & cost
B. Market, product & services
C. Product, demand & satisfaction
D. Need, want & demand, satisfaction, value & cost
410. The marketing literature has identified the following way of looking at the market orientations:
A. product orientation & production orientation
B. Product orientation, production orientation & selling orientation
C. Product, production, selling, competitive, marketing & social marketing orientations
D. Marketing orientation, social marketing orientation, & selling orientation
411. The marketing approach provides a manager the mental map to think systematically about
A. Product, price, and target
B. Product, price, place, and promotion
C. Product, price, and. planning
D. Production, planning, place, and promotion
412. The marketing approach in managing a Library or an Information Centre, the following four-fold dimensions to evolve an organizational strategy:
A. Market, product, planning and promotion
B. Product, price, place and promotion
C. Product, price, marketing and planning
D. Market, external, interactive and internal marketing
413. The four barriers to the adoption of the marketing approach are:
A. Attitudinal, structural, systemic, and environmental
B. Professional, structure-wise, traditional, and informatics
C. Professional, systemic, organizational, and environmental
D. Attitudinal, systemic, organizational, and informatics
414. The reading center’s story hours, exhibitions, and reading to literature are forms of:
A. Extension service
B. Service of a public library
C. (a) & (b)
D. None of these
415. Abstracting service provides:
A. Abstract of articles
B. Whole bibliographic description of articles
C. Whole bibliographic description along with abstracts of article
D. Whole bibliographic sources
416. Generally, the reference service of a library in the conventional form is processed through the stages which are:
A. Preparation, service, assimilation
B. Indexing, orientation, delivery of the query’s reply
C. Orientation, user’s study, photocopy supplied
D. Preparation, orientation, and delivery of the query’s reply.
417. Who said that information is both a product and a process?
A. S.R. Ranganathan
B. J. Martin
C. D.J. Foskett
D. S.C. Bradford
418. What is information?
A. Explosion of knowledge
B. Human knowledge
C. Process of achieving knowledge
D. Product of different types of human activities and events
419. ISO 9000 standard denotes the:
A. Consistency confirmation of a product or service to a given set of standards or expectations
B. Total customer satisfaction
C. Representation of stakeholders issues.
D. Detailed list of measuring techniques
420. Which service demands the creation of a ‘user’ profile?
A. CAS
B. Information retrieval
C. SDI
D. Reference service
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