This is the Library Science MCQs of Library and Information Centers’ Management Quiz-10. Here you’ll find LIS MCQs about Library and Information Centers’ Management. If you are a student of Library and Information Management Sciences (LIMS) then these MCQs about Library and Information Centers’ Management are so much important for you. In these MCQs, Library and Information Centers’ Management is discussed in questions and answers. So by understanding these questions and answers about Library and Information Centers’ Management in Library Science you can easily prepare for the next examination.
LIS MCQs about Library and Information Centers’ Management
The following are the MCQs of Library and Information Centers’ Management:
361. Which one is not a security product?
A. Detection gates
B. RFiD
C. Book cards
D. Strips
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362. Which one is not a checkpoint product?
A. Toner
B. RFiD
C. Book cards
D. Strips
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363. Library services available to clients such as interlibrary loans, references, children’s programming, or web access, are known as
A. Product
B. Place
C. Price
D. Promotion
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364. One of them is not a successful approach for libraries to develop a variety of creative and innovative promotion strategies:
A. Eye-catching displays
B. Interactive websites
C. Blog
D. Reading materials
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365. To attract younger, teens, it is necessary to understand how teens use social media, investigate concepts, definitions and best practices for blog presentations, RSS, wikis, folksonomy, tagging, library catalog 2.0; multimedia, Flicker, Podcasting, YouTube, social networking sites (MySpace, Facebook), virtual worlds, Web 2.0, and Library 2.0:
A. Product
B. Place
C. Price
D. Promotion
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366. Libraries must apply the marketing philosophy to real-world business situations, including issues relating to:
A. Free service and pricing
B. Interactive websites
C. In-house and outreach services
D. All of the above
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367. Librarians want to choose one of the following mediums that deliver marketing messages to the most niche prospects at the lowest possible cost:
A. Magazines, classified, newspapers, television ads radio, and
B. Posters, signs, banners, postcards, door hangers, and sign picking
C. Seminars, newsletters, special events, media releases, brochures, and e-mail
D. All of the above
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368. Which equipment’s required to show simple, changeable messages about library events and services?
A. Electronic sign
B. Posters
C. Banners
D. Signboard
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369. “Reader of the Month” photo of the individual along with his/ her reading list will be posted in the library, is known as:
A. Product
B. Promotion
C. Price
D. Place
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370. Librarian put on a sandwich board promoting library services for new students:
A. Direction
B. Exposure
C. Orientation
D. Advertising
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371. A stance and an attitude that focuses on meeting the needs of users · are called:
A. Product
B. Price
C. Marketing
D. Management
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372. The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups that satisfy the customer and organizational objectives is known as:
A. Market
B. Marketing
C. Marketing Management
D. Marketing· planning
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373. Which of the following descriptions provides the best definition of marketing?
A. The way products are priced and packaged
B. The. way a business distributes its products through retailers and wholesalers
C. The way a business combines the main market elements to sell products that meet the needs and wants of customers
D. The way products are arranged in a retail store to maximize sales
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374. The most formal definition of marketing is:
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (product, Price, Place, Promotion)
D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing, customer relationships m ways that benefit the organization and its stakeholders.
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375. Marketing management is:
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Selecting target markets
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
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376. Marketing management is:
A. Total Library effort
B. Profit
C. Productivity
D. Customer satisfaction
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377. The marketing concept rests on four main pillars:
A. Target market, customer needs, coordinated marketing, & profitability
B. Target market, customer needs, coordinated marketing, & material
C. Target market, customer needs, coordinated marketing, & product
D. Target market, customer needs, coordinated marketing, & promotion
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378. Marketing can assist Libraries m determining their future and m identifying quality products that are
A. Acquisition, technical services, and reference services
B. Services, programs and materials
C. Product, price and promotion
D. Target, customer and market
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379. The marketing approach provides a Manager the mental map to think systematically about:
A. Past, present, and future program
B. Materials, programs and services
C. Product, price, place and promotion
D. Target, customer, product and · market
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380. Good marketing is not an accident, but a result of careful planning and:
A. Execution
B. Selling
C. Strategies
D. Tactics
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381. Which of the following is not included in the marketing management process used by the marketing Librarian to achieve its objectives?
A. Planning marketing activities
B. Raising funds to finance the marketing library project
C. Controlling marketing plans
D. Directing implementation of the marketing plans
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382. How should customer contact personnel assess, produce and deliver the required products and services?
A. Market
B. External marketing
C. Internal marketing
D. Internal marketing
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383. The four barriers to the adoption of the marketing approach are:
A. Attitudinal, structural, systemic, and environmental
B. Attitudinal, structural, systemic, and professionals
C. Attitudinal, structural, systemic, and traditional
D. Attitudinal, structural, systemic, and developmental
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384. To manage the interface between the service provider and the customer is called:
A. Market
B. Interactive marketing
C. Internal marketing
D. External marketing
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385. There are four key elements of the marketing concept, they are:
A. Target market, satisfying needs & wants, co-ordinate marketing, and organizational goals
B. Product & services, need, want & demand
C. Product, demand, satisfaction. value & cost
D. Need, want & demand, satisfaction, value & cost
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386. The achievement of the objectives of the library and the satisfaction of reader’s requirements could be significantly influenced by three types of factors/forces:
A. Satisfaction, value & cost
B. Consumer behavior, competition, and macro environment
C. Product, demand & · satisfaction
D. Need, want & demand
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387. The process of dividing the market into major parts is called:
A. Target segments
B. Product market
C. Market segments
D. Positioning
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388. Libraries and Information Centres have to choose appropriate programs relating to product, price, promotion, and distribution to tap the selected opportunity is called:
A. Marketing goals
B. Target market
C. Market segments
D. Marketing mix
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389. Decisions related to product variety, quality, design, features, brand name; packaging, size, service, warranties, returns, etc are called:
A. Product management
B. Product/service management
C. Service management
D. Internal marketing
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390. A review of an organization’s marketing activities over a certain period is known as:
A. Marketing plan
B. Marketing strategy
C. Marketing audit
D. Marketing mix
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391. It provides the librarian with a blueprint for identifying and targeting opportunities:
A. Marketing plan
B. Marketing strategy
C. Marketing audit
D. Marketing mix
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392. The elements used in an organization are a marketing strategy that combines the 4 Ps:
A. Marketing plan
B. Marketing strategy
C. Marketing audit
D. Marketing mix
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393. Which of the following sets refers to the order or sequence of marketing management functions?
A. Control; implementation; market planning
B. Market planning; control; implementation
C. Implementation; control; market planning
D. Marketing planning; implementation; control
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394. Which of the following parts are included in the marketing mix?
A. Product, place, promotion, and price
B. Competition and customer satisfaction
C. Buying, selling, transporting, and storing
D. Profit, distribution, and advertising
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395. The controllable variables a library puts together to satisfy a target group are called:
A. Marketing strategy
B. Marketing mix
C. Strategic planning
D. Marketing concept
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396. This is not a characteristic of a good test market:
A. presentative
B. Self-contained media
C. Expanded trading area
D. Market isolation
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397. In the library a loyal and strong relationship with readers will assist with fighting budget cuts and with expanding services:
A. Customer’s markets
B. Internal markets
C. Referral markets
D. Influence markets
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398. Groups that do marketing for the library such as satisfied customers, personal and social networks and mass media are known as:
A. Customer’s markets
B. Internal markets
C. Referral markets
D. Influence markets
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399. Any person or group who can benefit the library_ such as trustees, corporate executives, government officials, and friend s groups, is known as:
A. Customer’s markets
B. Internal markets
C. Referral markets
D. Influence markets
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400. The employees and departments within the library or Information Centers:
A. Customer’s markets
B. Internal markets
C. Referral markets
D. Influence markets
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